Sotheby's Wins The 25th Annual Webby Awards for Best Real Estate Website
Sotheby's International Realty announced that their website, SothebysRealty.com, was selected Best Real Estate Website in the People's Choice Category of the 25th Annual Webby Awards.
The Webby Awards, presented by the Worldwide Academy of Digital Arts and Sciences (IADAS), are the main international awards organization honoring achievement on the Internet and have been dubbed the "Internet's highest honor" by The New York Times.
“The new sothebysrealty.com has delivered record performance, with visits increasing by 37% this past quarter alone," said Bradley Nelson, chief marketing officer of Sotheby's International Realty. "As with everything we do, Sotheby's International Realty delivers a best-in-class experience and global exposure. Our website is no exception and we're proud to improve the buying and selling process while connecting clients to the best in the industry, no matter where they are in the world."
Sothebysrealty.com was developed in conjunction with Huge, a global experience design agency, and offers an editorial-style approach that compliments the brand's global presence in 74 countries and territories. The website was redesigned in 2020 with 14 language translations and approximately 60 currency conversions, and it was developed with a mobile-first strategy to emphasize how today's clients buy and sell houses. The platform also reflects the brand's continuous commitment to high-quality video and photography, as well as consumers' appetite for engaging content.
"The appeal of sothebysrealty.com is its ability to remain an enduring brand and a seasoned expert in a space increasingly dominated by algorithms," said Jon Judah, group vice president, strategy of Huge. "That's what really drove our collaboration on the redesign of sothebysrealty.com. The idea of having a great real estate experience isn't limited to slick new technology, but instead revealing the magic of working with true professionals in the industry."
"Sotheby's International Realty has set the standard for innovation and creativity on the Internet," added Claire Graves, executive director of The Webby Awards. "This award is a tribute to the skill, ingenuity, and vision of its creators."
IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Mozilla Chairwoman Mitchell Baker; MOMA Senior Curator Paola Antonelli; Host of NPR's Code Switch Shereen Marisol Meraji; R/GA Global Chief Creative Officer Tiffany Rolfe; Co-Inventor of the Internet Vint Cerf; DJ and Founder, Club Quarantine D-Nice; Co-host Desus & Mero on Showtime Desus Nice; SVP of Content at Twitch Michael Aragon; Twitter Senior Director, Product Design Richard Ting; and Founders of VERZUZ Swizz Beatz and Timbaland.
To view the award-winning website, visit sothebysrealty.com.
Sotheby's International Realty
Sotheby's International Realty was established in 1976 as a real estate service for Sotheby's auction house's discerning clients. The organization now has about 1,000 offices in 74 countries and territories throughout the world, including 45 company-owned brokerage offices in major metropolitan and resort markets. Realogy and Sotheby's, the auction house's operator, formed a long-term strategic agreement in February 2004. The arrangement called for the Sotheby's International Realty name to be licensed and a franchise structure to be developed. The franchise system is made up of an affiliate network, with each location owned and run individually. Sotheby's International Realty provides a variety of operational, marketing, recruiting, training, and business development resources to its affiliates and agents. An affiliation with the venerable Sotheby's auction house, founded in 1744, also benefits affiliates and agencies. Visit www.sothebysrealty.com. for more details.
The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company-owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.